Making offers is a bit tricky right now.
Some believe creating campaigns to offer your product or service is a bad idea, especially with so many individuals struggling.
Yet there are plenty of others who feel the exact opposite -- that you must make offers right now because ...
If you don’t, you’re doing your prospects and clients a disservice.
I fall in the latter category.
You’ll understand why in just a moment ...
The fact is, lots of business owners see an offer -- or promoting the sale of your product or service -- as simply a transaction.
You give me money. I provide you with my product or service.
Now, sure, this approach can work.
Yet it’s not the way to get potential buyers excited about -- or see extreme value in -- what you offer.
Instead, consider looking at your offers as a way to deliver a transformation.
When you do this, the question you ask yourself then becomes ...
What transformation will my buyer experience as a result of my product or service?
This is what you highlight in your marketing because ...
The bigger and more desirable the transformation, the more passionate people will be to achieve it.
This is exactly what we saw play out with a campaign I helped a client write last week.
By focusing on the transformation (rather than the service they provide), we sold a high-ticket item that will generate $300,000 for the company over the next 12 months.
This was done using just a few emails …
During a time when many businesses are looking to cut expenses.
So what transformation can you provide?
Tie this into what your potential clients value most, and you'll get buyers in even the toughest times.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.