Every time you start a new marketing initiative, you have high expectations.
There’s anticipation. There’s excitement. There’s the unknown.
Yet, there’s also a harsh truth you must realize.
As an example, let’s say you start a campaign by running an ad.
Most people who see your ad will ignore it.
If it’s an online ad, some people will click it. Yet they won’t do anything else.
Of those who click and go to your landing page or website, most won’t view the video, opt-in or contact you.
Of those who do — say they get on your email list — most won’t open your emails.
Of those who open your emails, most won’t read past the first sentence.
Of those who read past the first sentence, most won’t click a link or reply.
Of those who click a link or reply, most won’t take your desired action afterward.
Of those who take your desired action, most won’t immediately buy or hire you.
And this is perfectly normal!
Listen, most people who see your marketing won’t do anything. Only a small percentage of people will take the next step at each point in your marketing process.
This doesn’t mean that what you’re doing doesn’t work.
It’s just the reality.
Your job is to just keep going and get better each time. This is how you win at marketing.
You gather data, make adjustments and keep improving at every step in the marketing process.
This free guide breaks down the four key elements of effective marketing (in order) and explains how to structure your messaging to drive new revenue.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.