A couple days ago, I pulled my car out of the driveway for the first time is what felt like weeks.
Once on the main road, I couldn’t help but notice a slew of new signs outside businesses.
I’m sure you’ve seen them too ...
Most share the same theme -- “We’re open” or “We’re open for pickup orders and delivery.”
While this type of notice is nice, so many businesses are missing opportunities for more sales by not promoting an incentive to buy there.
Everyone is just saying the same thing.
This is equivalent to the almost-identical COVID-19 email “updates” we all received in batches the last few weeks.
If you want to make sales, you must make offers -- especially right now.
If the taco stand down the street simply offered $5 carne asada burritos on their sign, rather than just “we’re open,” I guarantee they would generate more sales.
Now, more than ever, it’s critical you give people compelling reasons to buy from you.
Recently, I told you about a client email campaign that’s driving $300,000+ in revenue over the next year. This happened because we put out an offer.
And here’s the deal:
Right now, your best bet is to focus your offers on past/current clients and people who inquired about your services but never moved forward.
Because these individuals are familiar with you.
They know you. So it takes less effort to convert them.
Plus, you don’t have to spend anything on ads. You can bring them to you on your own.
Now, sure, you can chase new leads right now. (In fact, I shared in last week's email a super cheap and effective process you can use on Facebook.)
But you’re better off going after the contacts you already have in your database.
This is the one of the biggest assets you have in your business.
Start making use of it today.
Of course, if you need ideas for creating a compelling offer and dialing in your messaging for response, let me know.
I’ll get you going in the right direction.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.
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