As you know, I’m in the business of helping you drive greater returns on your marketing.
Strategy is one part of this process. Yet the most important piece is the marketing copy. After all, this is what gets people to take action.
When you can’t communicate your message well, it’s tough to close sales. This is why almost every component to effective marketing comes back to copywriting at some point.
So here are 9 ways you can instantly make your messaging more compelling:
1. Focus on your prospects’ desired outcomes. This is often where your big idea comes into play. Once you have this theme, position it in a way that’s different than your competitors.
2. Avoid the convincing game. Speak to those who already recognize the need for your service or product. If you have to convince someone that what you offer benefits them, you’re wasting your time.
3. Address objections. Think of all the reasons your potential clients might not buy. Then address each one with evidence that supports your position.
4. Provide proof. Charts and graphs are among my favorite proof tools because they provide a visual representation of data that creates immediate credibility. Testimonials, academic research and major media are a few other proof options.
5. Simplify what you say. The simpler your language, the easier it is to understand and remember. Why “utilize your floating vessel to circumnavigate the globe” when you can just “use your boat to travel the world”?
6. Use present tense. Passive voice weakens your message and adds unnecessary words. This topic can get confusing. So, as a general rule, just avoid using any of the following words before an -ing verb: am, is, are, was, were, be, being and been.
7. Be specific. Especially with numbers, being precise conveys truth. General statements damage credibility and reduce believability.
And speaking of numbers …
8. Explain what your numbers mean. The mind doesn’t identify well with statistics. So look for ways to make your data relatable. For instance, Jeff Bezos’ annual earnings of $180 billion becomes much more relatable when you realize he makes $4,474,885 per hour.
9. Remind readers what’s at stake. The fear of loss is up to twice as powerful as the desire for gain. In fact, it’s emotionally painful to lose (or miss out on) something you value. So you must figure out what your audience is afraid of losing, address these worries and position what you offer as a solution.
Talk soon,
Tom Trush
Direct-Response Copywriter/Marketing Strategist
P.S. Whenever you’re ready, here are a couple ways I can help you:
1. Work one-on-one with you.
If you'd like to work directly with me to develop some marketing initiatives for your business, you have a few options. Just reply back and tell me a little about your business and what you'd like to work on together. I'll follow up with additional details.
2. Join my Marketing Multiplier case study group.
During this case study program, we go after specific marketing goals in your business over a 90-day period. We work together to implement strategies and test concepts to reach these goals. Along the way, we also look to uncover overlooked revenue within your existing outreach.