Would you buy from this guy?
Published: Tue, 07/19/16
In any selling situation, one side is asked to take on more risk than the other. And because buyers have their money on the line, most risk usually…
Write Way Solutions
Electrify Your Marketing Message
Leverage your marketing efforts without adding costs
Published: Thu, 07/14/16
Hi, How’s your week going? I just returned home after more than a month on the road with my wife and kids. We spent time in Chicago, Cleveland (super…
How to get my help with your marketing
Published: Thu, 06/23/16
On Tuesday night, I shared the final of 30 daily emails … Each one included actions steps for fi ing underperforming campaigns, cutting marketing e…
Day 30: Proving your capabilities without sounding like an 'expert'
Published: Tue, 06/21/16
How often do see words such as “e pert,” “skilled,” “professional,” or “knowledgeable” used in marketing materials? Especially among service…
Day 29: A simple marketing strategy that launched an entire industry
Published: Mon, 06/20/16
Claude Hopkins understood marketing an actual product or service is an e pensive and frustrating proposition. So when a friend asked for help…
Day 28: 3 ways to appeal to more buyers
Published: Sun, 06/19/16
While marketing is often seen as the vehicle that drives sales and spreads brand awareness, achieving these outcomes is never guaranteed. Many times,…
Day 27: How others' actions influence your prospects
Published: Sat, 06/18/16
Yesterday, we e amined selling from your prospects' perspective. So let’s now look at a sales situation from the opposite viewpoint … Those times when…
Day 26: These claims create skeptical prospects
Published: Fri, 06/17/16
We’ve all been there before, especially in a retail setting … You have questions about a product you’re interested in, so you seek out someone to get…
Day 25: Traditional marketing vs. direct-response marketing
Published: Thu, 06/16/16
Toss aside all the fluff and far-fetched ideas, and you’re left with two choices when marketing … The desired outcomes for both may be similar, but…
Day 24: Create compelling marketing without copying competitors
Published: Wed, 06/15/16
Unfortunately, copycat marketing runs rampant in the business community. Too many entrepreneurs and e ecutives watch and then mimic competitors’…