2 Critical Problems with E-mail Marketing
Published: Tue, 11/10/09
: My recent string of articles about e-mail marketing has caused several people to contact me for advice about starting their own campaigns -- and…
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Electrify Your Marketing Message
A Reader's Tip for Growing Your E-mail List
Published: Thu, 11/05/09
: You may remember the article I sent a couple of weeks ago about the benefits of adding e-mail to your marketing strategy. (If you missed it, you can…
A Statistical Approach to Persuading Prospects (Using Popcorn)
Published: Mon, 10/26/09
: Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials. But generating responses isn't as…
"My clients don't read e-mails!"
Published: Mon, 10/19/09
: "My clients don't read e-mails!" I recently heard this statement from a prospect after suggesting he start a permission-based e-mail campaign to…
Use This Emergency Marketing Strategy to Get More Leads
Published: Wed, 10/14/09
: Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing…
How to Handle a Critic Who's a Pain in the 'Ads'
Published: Fri, 10/09/09
: Last week a reader submitted a pretty cruel comment about me on my blog. Name calling ... swearing ... references to my appearance ... criticism…
Are Your Prospects Among the 104 Million Who Use This Service?
Published: Tue, 10/06/09
: If you've been reading my articles for any length of time, you know my favorite method for marketing businesses is writing and distributing…
The Best Method for Testing Any Marketing Piece
Published: Tue, 09/29/09
: Ever heard or read some advice so powerful you couldn't control the rush of ideas that instantly flooded your mind? I had this e perience about two…
Why Prospects Don't Want Your Product or Service
Published: Thu, 09/24/09
: What you're about to read is a little harsh. There's a possibility you'll get upset when you see the statements below. In fact, if you have…
A Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects
Published: Tue, 09/15/09
: Think back to the last time you made a major purchase. Maybe you bought a new flat-screen TV ... a custom-tailored suit ... or possibly the latest…