5 Ways to Catch Attention in a Sea of Chaos
Published: Tue, 05/11/10
: When it comes to marketing your business, two variables constantly work against each other. First, your prospects are inundated with information.
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Electrify Your Marketing Message
The Exploding Marketing Medium You Can't Afford to Ignore
Published: Tue, 05/04/10
: eMarketer, a digital research and trend analysis company, announced some alarming statistics last week about Internet use. If you use your website…
How to Craft a Unique Advertising Message for a Common Product or Service
Published: Tue, 04/27/10
: About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career. The advertising writer had just…
How to Steal Attention from Your Distracted Prospects
Published: Tue, 04/20/10
: If you get the daily Help A Reporter Out notifications (you should if you want free publicity from the media), then you probably saw the following…
Have You Missed a Chance to Add Persuasive Muscle to Your Marketing?
Published: Tue, 04/13/10
: If you've seen the recent Priceline.com commercial where William Shatner introduces Big Deal, a burly, goateed intimidator, to "negotiate" a lower…
WARNING: These Costly Mistakes Are Instant Website Killers
Published: Tue, 04/06/10
: Last Monday afternoon I received a phone call from a local insurance agent. We'll call him "Bob." Bob e plained he just dropped a small fortune on a…
FREE Webinar: Slash Your Marketing Budget and Put More Profit in Your Pocket
Published: Sun, 04/04/10
: This Wednesday (April 7) at 12 p.m. PST (3 p.m. EST), you can hear my strategies for how to slash your marketing budget and put more profit in your…
A 21-Point Checklist for Writing Lead-Capturing Marketing Materials
Published: Tue, 03/30/10
: If you've ever felt the frustration of failing to attract the leads you need from a marketing piece, then the information you're about to discover…
What's the Purpose of Your Marketing?
Published: Tue, 03/23/10
: If you asked several business owners why they market their businesses, you'd likely hear similar answers. Without a doubt, many responses would…
Insider Secrets for Using Special Reports (Follow-Up to Tuesday's E-mail)
Published: Wed, 03/17/10
: Tuesday's e-mail about attracting local prospects online and becoming an industry e pert with special reports resulted in several questions. That's…