How to Attract Local Prospects Online and Become Your Industry's Expert
Published: Tue, 03/16/10
: Recently, I came across a startling statistic from a study about U.S. Internet users' searching habits, conducted by BIA/Kelsey and ConStat.
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The Secret to Selling With Only a Single Sentence
Published: Thu, 03/04/10
: If you recognize the saying "Don't sell the steak, sell the sizzle," then you've had an introduction to Elmer Wheeler. A master salesman and pioneer…
How Many More Marketing Ideas Could You Use?
Published: Tue, 02/23/10
: If you live or work in the Phoeni area (or you want to make a quick trip to escape the snow and cold), you have two upcoming opportunities to get…
An Overlooked Way to Grab Media Attention and Become an Industry Expert
Published: Tue, 02/16/10
: Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted…
An Infomercial Selling Secret You Must Use in Your Marketing Materials
Published: Tue, 02/02/10
: There's no denying the selling power of infomercials. The direct response and infomercial industry is a growing $150 billion market. If you watch…
A Deadline Your Competitors Want You to Ignore
Published: Fri, 01/29/10
: Last Thursday, I first told you about an e clusive opportunity to get 103 minutes of tips and techniques guaranteed to conquer what is arguably the…
The Easiest Way to Avoid Blowing Your Marketing Budget
Published: Tue, 01/26/10
: Can you imagine an area of your business where you have a greater risk of blowing your budget than with your marketing? Although there's always the…
How to Start a Profitable E-mail Campaign in Under 2 Hours (Audio Course)
Published: Thu, 01/21/10
: If you own a business, you're no stranger to programs or "blueprints" promising you the secret to a windfall of profits seemingly overnight. You see…
What My 4-Year-Old Daughter Taught Me About Writing Persuasive Copy
Published: Tue, 01/19/10
: If you're a parent and your kids still live at home, you likely use a powerful copywriting technique every day that you can apply to your marketing…
A Prospect Preference Most Business Owners Unknowingly Ignore
Published: Tue, 01/12/10
: The biggest challenge you face when writing any marketing piece is determining what will grab your prospects' attention. You might use an outrageous…