How to Prevent Prospects from Getting Lured Away by Other Offers
Published: Tue, 01/05/10
: Think back to the last time you saw a promotional piece urging you to take action with statements such as ... Do not act now ... This offer will be…
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The Common Mistake That Makes Your Marketing Copy Invisible
Published: Tue, 12/29/09
: It's been a memorable three weeks. You may remember, earlier this month, I offered to e plain my unique "momentum marketing" strategy in a one-on-…
Why Your Mailbox is Like Marketing Gold
Published: Tue, 12/15/09
: Imagine the jump-start you could get on your competition if you had access to promotions proven to pull in profits. If the companies behind the…
Get Your Marketing Questions Answered LIVE
Published: Thu, 12/10/09
: Two quick reminders ... Today is the final day to reserve your FREE conference with me to discover my "momentum marketing" strategy for 2010. After…
Is Your Marketing Message Written in Your Prospects' Language?
Published: Tue, 12/08/09
: If your target market is new to your product or service, you face a daunting task. Any chance at a sale hinges on your ability to transform what you…
Give Me Just 15 Minutes and I'll Show You ...
Published: Fri, 12/04/09
: At the end of December 2007 and 2008, I offered my subscribers an opportunity to get one of my trainings at a drastic discount. My hope was to give…
Add These 'Weapons of Influence' to Your Marketing Arsenal
Published: Tue, 12/01/09
: With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don't worry, though. There's…
The Reluctant Writer's Guide to Creating Headlines
Published: Tue, 11/24/09
: The headline. During the last century, countless advertising and marketing e perts have crowed it king of the copy castle -- the most critical…
How to Dodge Your Prospects' Inner Critic Using a Single Sentence
Published: Wed, 11/18/09
: If you need an easy way to dodge your prospects' inner critic and write a marketing message (in about 60 seconds) that's practically impossible to…
Has a Furry Red Monster Sabotaged Your Marketing Copy?
Published: Thu, 11/12/09
: You may have seen the news that Sesame Street celebrated its 40th anniversary this week. Generations of kids have learned letters, numbers and life…