A Mind-Manipulating Word That Can Create Buyers
Published: Tue, 10/04/11
: I'm about to give you a four-letter word that could make prospects more likely to buy your product/service. The word's effectiveness is backed by…
Write Way Solutions
Electrify Your Marketing Message
So what really works with e-mail?
Published: Sat, 10/01/11
Happy Saturday, . This morning on my daily run, I couldn't stop thinking about a few new ideas. So I'm sending a rare Saturday e-mail to get your…
Try this writing formula on your next marketing piece ...
Published: Tue, 09/27/11
: If predicting the location of NASA's falling satellite debris proved easier than writing your last marketing piece, then the formula you'll soon see…
6 Words That Will Make You a Marketing Superstar
Published: Tue, 09/20/11
: Imagine asking a room full of business owners and entrepreneurs for their definitions of marketing. You'd probably hear several words repeated, such…
I need your help
Published: Fri, 09/16/11
: I recently had a situation come up that I'm hoping you can help me with. On Tuesday, I responded to a media inquiry on HARO. A reporter asked for…
Ways and Words That Cause People to Share Your Content
Published: Tue, 09/06/11
: Remember the marketing prediction I shared with you late last year? Released on Dec. 28, 2010, my article titled, The Trend That Will Drive…
A Sneaky Way to Generate New and Repeat Business
Published: Wed, 08/31/11
: Lately, I've noticed several TV advertisers using a sneaky (and super smart) marketing method to lure new customers. What's great about the approach…
Thank you
Published: Sat, 08/27/11
: Today is a big day for me ... a day that couldn't have happened without you. So, even though it's Saturday, I wanted to send a quick note to e press…
The Dangers of Deciding on a Marketing Budget
Published: Tue, 08/23/11
: Perform a Google search on "how to determine a marketing budget" and you'll get roughly 3.75 million results. Advice includes everything from using…
Are You Creating Marketing Assets or Expenses?
Published: Tue, 08/09/11
: Last Saturday night, I was on the receiving end of a marketing tactic that I couldn't help but applaud. My good friend Phil -- who I hadn't seen in…