Why Smart Business Owners Market to Blind Eyes
Published: Tue, 08/02/11
: It's astonishing how many smart business owners become victims of a marketing misconception that steals your time and squanders your money. The…
Write Way Solutions
Electrify Your Marketing Message
3 Can't-Miss Marketing Resources
Published: Tue, 07/26/11
: After nearly si weeks on the road, I'm busy catching up on client copy. So instead of writing a new tips article this week, I'm giving you a few no-…
The Enviable Marketing Position That's Yours for the Taking
Published: Tue, 05/03/11
: Legendary copywriter Gary Bencivenga recommends what I believe is the ultimate barometer for testing any marketing piece. While his suggestion…
Why Kindle Should Play a Part in Your Marketing Efforts
Published: Tue, 04/26/11
: The process people use to gather information is always evolving. Case in point ... According to a study released last week by the Association of…
How to "Squeeze" More Leads from Your Online Marketing Efforts
Published: Tue, 01/04/11
: Once you start marketing online, it doesn't take long to realize generating leads is no easy task. The competition is fierce because the audience is…
What Marketing Insight Could You Gain From an 18-Year-Old High School Senior?
Published: Wed, 10/06/10
: Last Saturday morning, in preparation for tonight's launch, I attended a run-through for Internet Wizard Intensive. (You can see a photo I took with…
61 Easy Ideas to Attract Prospects and Get More Customers
Published: Fri, 07/09/10
: In January 2009, I began a series of weekly articles for an often-ignored demographic -- business owners and professionals who reluctantly take on…
Can You Really Trigger a Buying Trance with Your Marketing Message?
Published: Tue, 05/25/10
: Imagine having an almost magical power that allows you to put prospects into a positive mental state as it relates to your product or service. You…
How to Get More Customers with Local Online Marketing (Live Workshop)
Published: Mon, 05/24/10
: When I presented a workshop at South Mountain Community College in Phoeni a couple of months ago, the turnout was the largest ever for one of their…
A Copywriting Cure for Boring Marketing Materials
Published: Tue, 05/18/10
: Boredom. It's the demise of all marketing materials. If you can't instantly grab your prospects' attention, any piece you use to promote your…