Day 23: Most sales are made at this time
Published: Tue, 06/14/16
If you suddenly knew the e act time when most sales were made during prospect interactions, how would you adjust your marketing to match this…
Write Way Solutions
Electrify Your Marketing Message
Day 22: How stories strengthen your bond with prospects
Published: Mon, 06/13/16
Today I want to share with you a simple marketing secret for getting your prospects to feel an instant connection with you. In fact, you’ll almost…
Day 21: These words waste space in your marketing materials
Published: Sun, 06/12/16
As you know, every square inch of a marketing piece is precious real estate. Which is why I can’t understand the reason behind stuffing marketing…
Day 20: How to get inactive prospects to respond back to you
Published: Sat, 06/11/16
(This is a classic tactic I first shared in this space a few years ago. It continues to work e tremely well for my clients -- so I’m running it…
Day 19: Use this to speed up response on your offers
Published: Fri, 06/10/16
Few forces create action faster than a deadline. It’s a powerful tool for rewarding action-takers. If you don’t have a deadline and allow prospects to…
Day 18: Is giving a guarantee crazy -- or a competitive advantage?
Published: Thu, 06/09/16
Sometimes just suggesting a guarantee is enough to send shivers down the spines of business owners, entrepreneurs and e ecutives. I hear the fear…
Day 17: Why you must interrupt your prospects’ patterns
Published: Wed, 06/08/16
Every day your marketing message is up against 50,000 invisible competitors. This is the number of thoughts the National Science Foundation says the…
Day 16: 3 ways to create breakthrough sales for your business
Published: Tue, 06/07/16
I decided to hand over the reins for today’s tip to one of my trusted partners in marketing crime, Charlie Gaudet. You’ll understand why when you see…
5 more ways to keep prospects reading your marketing
Published: Mon, 06/06/16
Ten hours later, I’m still trying to figure out what this means: I’m (name removed), what we offer is a complete and comprehensive strategy without…
Day 14: Why prospects stop reading marketing content
Published: Sun, 06/05/16
One part of your marketing piece determines whether or not someone reads it. Mess up the messaging here, and you’re almost certainly missing out leads…