Day 13: How AIDA influences purchase decisions
Published: Sun, 06/05/16
Let me quickly show you a formula for writing your marketing materials in less time, while also increasing the likelihood of success with your…
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Electrify Your Marketing Message
Day 12: Let's talk 'about' this page on your website
Published: Fri, 06/03/16
The About page is among the most visited places on a website … Unfortunately, it’s also often the most overlooked by businesses. And that’s a shame ……
Day 11: Add value to your product or service without changing it
Published: Thu, 06/02/16
Imagine you walk into a movie theater … Instantly, the smell of popcorn hits you -- so you stroll over to the concession stand. The display shows two…
Day 10: Lose less by leveraging your marketing outreach
Published: Wed, 06/01/16
A quick way to see higher returns on your marketing is to reduce what you spend to acquire clients. So when I first work with businesses on a…
Day 9: Use this sentence to revive dead leads
Published: Tue, 05/31/16
If you sent several cold prospects a one-sentence email, how many replies do you think you’d get? At first thought, you might think not too many.
Day 8: These people will keep buying -- if you let them
Published: Mon, 05/30/16
Now that we’re a week in, how are you doing with this marketing challenge? Tried a new idea or two yet? Today, I’m going over a way to instantly…
Day 7: Drive traffic to your website from any media
Published: Sun, 05/29/16
It’s Sunday night on a holiday weekend, so I’ll be real brief … Today’s tip is a tool -- one you’ll love if you often share content on social media.
Day 6: How client confusion can uncover overlooked profits
Published: Sat, 05/28/16
In 1924, the Kimberly-Clark Corporation introduced a product designed to remove cold cream and makeup from women’s faces. It was especially popular in…
Day 5: Another follow-up strategy (that won't annoy anyone)
Published: Fri, 05/27/16
A couple days ago, I told you about a client’s follow-up problem on a new, potentially huge project.He couldn’t wait to close the deal, but the…
Day 4: Keep a stack of these client-creators nearby
Published: Thu, 05/26/16
Last month, the cost to mail a letter fell for the first time in nearly a century. The price for a stamp dropped from 49 cents to 47 cents. It was the…