What prospects wish you knew about marketing to them
Published: Tue, 03/25/14
What does effective marketing look like? I ask you this question because many business owners, entrepreneurs and e ecutives feel trapped. They believe…
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Electrify Your Marketing Message
This marketing causes brain "blindness"
Published: Tue, 12/11/12
How many times have you spent minutes scanning a supermarket shelf in search of a specific item? Maybe you couldn't find Fruity Pebbles in the cereal…
Quick question
Published: Thu, 09/13/12
Real quick, ... I recently received a couple inquiries about doing "mastermind" calls. Without going into too much detail, one of the business owners…
How You Can Build an Audience of Buyers and Eager Advocates
Published: Wed, 09/05/12
How often have you seen an idea in action and wondered, "Why didn't I think of that?" It happens often, right? Well, I couldn't help but think this…
The Biggest Lie in Advertising
Published: Mon, 08/27/12
Last week, while helping a new client fi an underperforming ad, I was reminded of several advertising myths and one especially large lie that ad e ecs…
Would You Respond to Your Current Marketing?
Published: Wed, 08/22/12
You've heard the saying before ... People do business with people they know, like and trust. During the marketing process, this concept especially…
Bringing Good to a Bad Situation (Please read)
Published: Tue, 08/07/12
I already e-mailed you once today, so I'll cut right to the chase ... You'll see a rare pitch in this e-mail -- but not for the reason you might…
How to Become a Magnet for Customers and Profit in Any Economy
Published: Wed, 06/06/12
When you see the sales figures below for a recent campaign I had a front-row seat for, you may think I'm being dishonest with you ...And that's…
Have You Embraced the Informational "Shift"?
Published: Thu, 03/15/12
After reading an article this morning about a major change in the way a 244-year-old company delivers products, I posted the following tip to my…
Is this what you're looking for?
Published: Wed, 01/25/12
Hey, You probably know me as a copywriter, marketing strategist or perhaps just someone who shares valuable marketing insight via e-mail. Or maybe you…