Simple fixes that have a big impact on your marketing
Published: Wed, 08/26/20
Remember that video I shared a couple weeks ago about message matching when driving people to different marketing channels? It was an e ample of a…
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Electrify Your Marketing Message
[Video] The 'matching' key to more conversions š
Published: Tue, 08/11/20
I just recorded a quick video that walks you through an easy-to-use tip for increasing conversions. This is something you can use to boost response on…
What happens 'most' when marketing
Published: Thu, 07/30/20
Every time you start a new marketing initiative, you have high e pectations. Thereās anticipation. Thereās e citement. Thereās the unknown. Yet,…
How music makes better marketing
Published: Thu, 07/09/20
I just watched the 4-part documentary āThe Defiant Ones,ā which profiles the lives of Dr. Dre and Jimmy Iovine ā two giants in the music industry. The…
Selling garbage with just 12 words
Published: Thu, 06/25/20
One day back in college, I persuaded a random person to āstealā our garbage. The theft required just 12 words. I didnāt even have to speak them --…
3 messaging themes creating buyers right now
Published: Tue, 06/16/20
Are you seeing the shift? Some of the biggest brands in business are adjusting their messaging to match changing consumer behavior. Watch closely and…
2 questions that create profitable campaigns
Published: Thu, 06/04/20
Whenever youāre putting together a campaign that involves prospects making a purchase, start by asking yourself the following question: Whatās…
Makes your marketing more compelling
Published: Tue, 05/12/20
As you know, Iām in the business of helping you drive greater returns on your marketing. Strategy is one part of this process. Yet the most important…
Convincing vs. persuading
Published: Thu, 04/23/20
Unfortunately, you see a lot of marketing copy these days thatās written for people who will never buy. What I mean is ā¦ The messaging attempts to…
Where you should make offers right now
Published: Thu, 04/16/20
A couple days ago, I pulled my car out of the driveway for the first time is what felt like weeks. Once on the main road, I couldnāt help but notice a…