The 'Salesman' Who Never Stops Producing
Published: Wed, 08/05/09
: About 2 years ago, I hired a salesman because he made an offer I couldn't resist. He proposed working without a salary and promised to never call in…
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The Ridiculous Offer I Was Told Not to Make ...
Published: Tue, 08/04/09
: What you're about to read is an offer most people will find completely crazy. In fact, I considered ending this idea hundreds of times over the past…
Why You Must Communicate More Than Your Competition
Published: Sun, 08/02/09
: Although the old saying, "The more you tell, the more you sell," has been proven time and again, you rarely see this approach applied to marketing…
How Much Proof is Packed in Your Copy?
Published: Thu, 07/30/09
: Look around and you'll see the marketing world is crammed with inflated claims. For instance, I've been searching the Internet for treadmills…
The Secrets of Advertising Psychology That Make Selling Simple
Published: Thu, 07/23/09
: My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For…
How to Flood Your Prospects' Minds with Desire for Your Product
Published: Wed, 07/22/09
: Just minutes from now, you'll be armed with a copywriting weapon that allows you to penetrate your prospects' minds, while painting a positive…
The Easy Way to Write a Story That Sells
Published: Tue, 07/14/09
: Somewhere along the way we lost our imaginations. As a child, didn't you believe you could rule the world? There was no task too tough ... no…
A Copywriting Secret That Creates Instant Connections with Your Prospects
Published: Wed, 07/08/09
: Today I'm going to let you in on a copywriting secret you can use immediately to boost responses on your marketing materials. Regardless if you're…
6-Month Marketing Program Re-Opens (for Only 5 People)
Published: Tue, 07/07/09
: Just before graduating high school, I had my first taste of testing tactics to make more money. I was working the ovens at a take-out pizza parlor…
A Few Things Before Starting Your Holiday Weekend
Published: Thu, 07/02/09
: Before you dash off early to start your holiday weekend, here are a few quick announcements about upcoming marketing opportunities ... First,…