Write Way Solutions

Electrify Your Marketing Message

How simplifying solves marketing problems

Published: Fri, 08/09/24

Addition isn't the only way to fi problems in business. Yet it's a natural tendency to think adding is how you solve issues. Add new technology… add…

Making cold email work today

Published: Fri, 08/02/24

Here's the key to making cold email work right now: Do the opposite of everyone else. Stop buying lists.Stop following templates.Stop sending in large…

This makes your competitors look outdated

Published: Fri, 07/26/24

How is it that some companies seem to redefine entire industries? Or, better yet, almost instantly position themselves as the go-to option. There’s a…

Messaging that drives response

Published: Fri, 06/14/24

Don’t know what to say in your marketing or outreach to get responses? (This topic came up twice in meetings this week.) Understand this: Your message…

Exposing LinkedIn's untapped capabilities

Published: Tue, 06/04/24

If you only use LinkedIn to post content, you're barely benefiting from its capabilities. Yes, posting brings you big advantages. Especially when you…

Bring back your lost website visitors

Published: Fri, 05/10/24

Here's a quick tip to convert more of your website visitors: It's called retargeting. Retargeting uses ads to re-engage visitors who left your site…

13 principles for profitable marketing

Published: Sat, 05/04/24

Marketing is a misunderstood concept. Too often, it's seen only as a tool for persuasion. A way to influence people to buy what you offer. And while…

Steps for fixing failed outreach

Published: Fri, 04/26/24

Every time I evaluate an underperforming campaign, I follow the same approach. It involves 3 steps. And they’re especially useful when doing any type…

Why no emails?

Published: Fri, 04/19/24

I’ve been quiet on email (again). But this doesn’t mean I stopped dishing out the copywriting and marketing tips. Most find their way to LinkedIn…

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