What does your brand signal to others?
Published: Thu, 02/02/23
When it comes to social signaling in marketing, it’s common to just focus on the feedback you receive on your social channels. Likes, shares,…
Write Way Solutions
Electrify Your Marketing Message
A simple way to sway people’s perceptions
Published: Thu, 01/05/23
Ever wonder why when you first see something that catches your attention, you start noticing it wherever you go? Maybe it’s a pair of shoes or a…
The simplest marketing plan for 2023
Published: Thu, 12/29/22
You have your marketing plan ready for 2023? In other words... Do you know what to do differently ne t year to improve on your marketing efforts from…
🚨 The downside of AI and other new tools
Published: Fri, 12/16/22
The business world is obsessed with shortcuts and quick fi es. So it’s no wonder so many people these days are fascinated with using AI (artificial…
Dip in website traffic? This may be why…
Published: Fri, 09/30/22
The pandemic triggered a shift in consumer behavior that continues to evolve today. Most notably, people now spend more time researching purchases…
What’s overlooked about 'quiet quitting'
Published: Fri, 09/23/22
No doubt, you’ve now heard the term “quiet quitting.” Contrary to what it seems, the phrase doesn’t refer to quitting your job. Instead, it describes…
Where to find buyers when sales slow
Published: Thu, 08/04/22
With an economic shift underway, it’s common for companies to see a slowdown in sales. In fact, I’ve had a few clients reach out recently with…
Ethically stalking your potential buyers
Published: Thu, 02/10/22
When it comes to marketing these days, familiarity creates credibility. Today’s consumers have become skilled researchers. As a result, they take…
Is your copy crappy or compelling?
Published: Wed, 02/02/22
Creating compelling copy is simply a matter of providing insight that goes beyond offerings with a similar purpose or format. This applies to your…
Coming clean
Published: Tue, 01/18/22
This is pretty embarrassing to admit… But the truth is, I’ve been ignoring you. It’s been a little while since I shared any tips to my email lists.