Write Way Solutions

Electrify Your Marketing Message

AI writing checklist (save this)

Published: Fri, 12/20/24

{{ subscriber.name }}, Save this quick checklist to help to spot (and fi ) AI-generated content. Because, yes, writing with tools such as ChatGPT is…

How to hire for marketing

Published: Fri, 12/13/24

Here's how most companies hire for marketing: 1. "We need marketing help!"2. Post a job for a marketing manager, director or assistant.3. Hire the…

AI pollution

Published: Mon, 11/25/24

Updated: Mon, 11/25/24

Is AI making marketers forget how to think? Last week, I received a cold LinkedIn message. The usual spiel… "I have a project and would love your…

One thing worth considering...

Published: Fri, 11/15/24

Updated: Fri, 11/15/24

It's Sunday morning, and I'm staring down a wall of sticky sheets. Each piece is covered with clusters of notes in different colors. I'm in the middle…

Turning cold contacts into clients

Published: Tue, 10/22/24

Updated: Tue, 10/22/24

"Tom, I have all these contacts, but I don't know what to say to them." A client recently told me this after asking for help with the company's…

The fatal flaw in AI-generated copy

Published: Fri, 09/13/24

When ChatGPT hit the market nearly 2 years ago, copywriting was one of many skills e pected to take a hit. Yet the impact has been insignificant. The…

The belief that kills brands

Published: Thu, 08/29/24

Unfortunately, many of today's sales and marketing leaders are playing a losing game. (Yet they will never admit it.) They think more is better. More…

Use AI's biggest flaw to your advantage

Published: Fri, 08/16/24

Companies can no longer get away with producing average. Average marketing. Average outreach. Average client support. Why? Because AI can produce…

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