Write Way Solutions

Electrify Your Marketing Message

Finding your enemy

Published: Fri, 02/07/20

There must be an enemy. It’s a classic rule in persuasion. Have you noticed how much this keeps playing out in politics these days? As humans, we’re…

Why history matters when marketing

Published: Fri, 01/24/20

Right after college, I picked up a position as an editor at a newswire service. Getting the job was pretty une pected. Because not only did I fail…

Using science to differentiate what you offer

Published: Mon, 01/13/20

I often share the benefits here (and especially in my last book, Escape the E pected) of surprising your prospects in your marketing. It pays off big…

Creating personalized marketing experiences

Published: Mon, 10/14/19

Yikes! It’s been more than two months since I shared anything with my subscriber list. Yep, terrible move on my part. You should, however, see much…

I'd like you to meet ...

Published: Sat, 07/27/19

A couple of my clients, Sunny Bonnell and Ashleigh Hansberger, are a Rare Breed ... They sit high atop their field in the branding world, working with…

You up for a challenge?

Published: Sat, 04/13/19

Hi, As you know, Tony Rubleski and I held a free training yesterday on ways you can use direct mail to generate revenue for your business (even if you…

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