Getting fast leads in slow times
Published: Thu, 04/09/20
This tips email is a long one ... However, if you absolutely need leads for your business right now, you’ll find it super helpful. Because I’m walking…
Write Way Solutions
Electrify Your Marketing Message
The key to getting buyers in tough times
Published: Fri, 04/03/20
Making offers is a bit tricky right now. Some believe creating campaigns to offer your product or service is a bad idea, especially with so many…
📈Creating momentum during crisis (+ your checklist)
Published: Tue, 03/31/20
As this crisis continues, you may have noticed something interesting from a business perspective … Many of the companies getting the most attention…
Communication problems
Published: Thu, 03/26/20
I know I’ve been sending a bunch of emails lately ... But it’s because getting insight to you (and others who need it) during this time of change is…
Try these messaging tricks this week [video tutorial]
Published: Sun, 03/22/20
Earlier this week, I mentioned how now is a real smart time to review your messaging … After all, your prospects’ mentality has changed. They’re…
The day your prospects changed
Published: Wed, 03/18/20
What’s something you know you should be doing for your business, but -- for whatever reason -- you haven’t done it yet? Whatever this action item is,…
This isn't your fault (but you must fix it)
Published: Thu, 03/12/20
Earlier this week, I wrote an email for a client that’s just as relevant for use here … In fact, I wrote it as a reminder for myself after being…
Why failure is good for marketing
Published: Thu, 03/05/20
In the Marketing Accelerator Formula, you may recall me mentioning how many marketing channels get a bad rap. They become the immediate suspects when…
Creating repeat buyers
Published: Thu, 02/27/20
You may not normally follow restaurant news … But there’s a marketing lesson worth watching that just hit headlines today. A fast-food giant made an…
What to fix when your marketing isn't working
Published: Thu, 02/20/20
When your marketing isn’t performing well, it’s often because of a couple avoidable mistakes … First, understand that the channel you use doesn’t…